Logo Policies & Guidelines
The National Healthy Start Association (NHSA) has created logos to represent and grow the organization and the Infant Mortality Awareness campaign, Celebrate Day 366…every baby deserves a chance. We ask that all parties intending to use the logos 1) Review the guidelines for logo appearance and usage, outlined here, and 2) Request written permission from NHSA for use of any of its logos.
NHSA Logo Fonts and Color Palette
Primary - Barmeno
Secondary - Helvetica
Pantone 511 C
RGB 96, 36, 78
Pantone 158 C
RGB 233, 107, 16
Black - 100% black
Gray - 50% black
We recommend use of Arial Narrow font as the complementary font to the NHSA logo.
Infant Mortality Awareness Campaign Logo Fonts and Color Palette
Franklin Gothic Condensed
Book, Demi, & Bold
Book, Italic, Bold, Bold/Italic
RGB - 51, 153, 204
RGB - 0, 51, 102
RGB – 255, 204, 51
RGB – 204, 0, 0
Sizing changes always need to maintain the original proportions for each logo. Any increase in size should in no way distort the text, images, or design.
The NHSA logo should never be smaller than height 0.87 inches by width 2.1 inches.
The Infant Mortality Awareness Campaign logo should never be smaller than height 1.75 inches by width 2.27 inches.
Improper Logo and Design Usage
Never stray from the color palette.
Use the color palette provided when using the logo. Sometimes, often due to production costs, only one color of ink is available and the NHSA Logo must be reproduced using only one color. In this scenario, the logo, logotype, or symbol must be used following the convention of using a light color type on a dark background or in a dark color type on a light background. The logotype and/or symbol outline must be clearly distinguishable from the background color. You must honor the NHSA Logo palette when possible, using black or white if necessary.
Never switch the colors.
The colors provided in each logo are intended to be used as such. Any modification of the colors or switching of colors used in the logo is prohibited.
Never use the design on similarly-colored backgrounds.
The logotype and/or symbol outline must be clearly distinguishable from the background color.
Never rearrange elements of the design.
Do not change spacing, alignment, or relative locations of the design elements. No single element from the design should be moved or used independently of the whole design.
Never stretch or distort the logos.
Do not change the proportions of any of the design elements or the design itself. You may resize as needed but must retain all proportions.
Request to use a logo
All requests to use a logo that belongs to NHSA should be directed via email to firstname.lastname@example.org. Requests should include organization requesting the use, description and purpose for logo usage, a sample of material or product logo will be used for, and a timeline for when approval is needed.
The National Healthy Start Association reserves the right to deny any use of its logos, images or organizational name for any reason.
Please contact NHSA staff with any questions regarding logo use at email@example.com or 202-296-2195.