Every Baby Deserves a Chance
NHSA’s campaign, Celebrate Day 366…Every Baby Deserves a Chance, celebrates babies living beyond the first year of life.
NHSA promotes the effectiveness of ongoing programs and efforts implemented to reduce infant deaths, low birthweight, pre-term births and disparities in perinatal outcomes all year round.
The Celebrate Day 366…Every Baby Deserves a Chance Infant Mortality Awareness Campaign supports and inspires people from around the nation to take action in support of the Healthy People 2030 goal to improve the health and well-being of women, infants, children and families.
Join the National Healthy Start Association and be part of the generation that ensures that every baby has a chance…
- To take their first step.
- To say their first word.
- To graduate from college.
- To become President.
- To Celebrate Day 366.
September is National Infant Mortality Awareness Month
Every year in September, NHSA sponsors National Infant Mortality Awareness Month (NIMAM).
What is Infant Mortality and Why is It Important?
Infant mortality is when a baby dies before its first birthday. In 2020, the infant mortality rate (IMR) in the U.S. was 5.681 per 1,000 live births. The health and well-being of children and families across the globe are measured by infant mortality rates.
The infant mortality rate is an important measure of the well-being of infants, children and pregnant women because it is associated with a variety of factors, such as:
- Maternal health
- Quality and access to health services and medical technology
- Poverty and socioeconomic conditions
- Community health
- Public health practices
America’s IMR has gone down over the years, but it is still higher than many other developed countries.
Causes of Infant Mortality
The five leading causes of infant death are birth defects, preterm birth and low birth weight, sudden infant death syndrome, maternal pregnancy complications and injuries (e.g., suffocation).
There are huge disparities based on race and ethnicity, as well as geographic areas. The Centers for Disease Control and Prevention (CDC) has detailed information explaining these disparities.
About the NIMAM Campaign
Throughout the month of September, Healthy Start projects and other organizations concerned with the issue and importance of infant mortality recognize NIMAM.
- Events are held, such as Baby Buggy Walks, participation in health fairs or displays of prematurity-sized “onesies” representing the number of infant deaths in a community.
- Projects reach out to their elected officials to have September officially proclaimed Infant Mortality Awareness Month in their state or community.
- Visits are made to legislators to educate them about this issue.
How Can You Get Involved?
Click the links below that will take you to resources to help raise infant mortality awareness. Working together, we can reduce the number of babies that do not live to see their first birthday. It’s up to us to make sure that families are equipped with the tools to live healthier lives.
Celebrate Day 366/NIMAM Campaign Resources
- Infant Mortality Awareness Month Toolkit (PDF) – to help organize fundraising events and advocacy activities in your community
- Infant Mortality Awareness Fact Card (PDF)
- Celebrate Day 366 Web Badge (GIF) – add the badge to your own website or blog; link it to this page so all your visitors will find these resources themselves
- Infant Mortality Awareness Month Event Form (PDF) – complete our form and email it to us to let us know what you have planned for NIMAM!