Show Your Love is a campaign developed by the CDC National Preconception Health Consumer Workgroup. The campaign launched Valentine’s Week, February 2013 and is designed to improve the health of women and babies by promoting preconception health (PCH) and health care. The main goal of the campaign is to increase the proportion of women who plan when to become pregnant and who engage in PCH behaviors before becoming pregnant. The campaign is working to elevate PCH, a woman’s health before she gets pregnant, to the same level of awareness and significance as prenatal health among women of childbearing age.
Show Your Love is targeting two primary audiences: women 18-44 who are currently planning a pregnancy, and women 18-44 who are not currently planning to become pregnant. The consumer workgroup and CDC are developing products for partners to use, such as TV and radio PSAs, an educational video, posters, a campaign website, consumer checklists and social media tools. This phase of the campaign will emphasize Internet-focused promotions, and will develop partnerships with organizations like MCH programs that can disseminate campaign products directly to women.
NHSA is a national partner for the campaign and hosted a webinar for our members to share an overview as well as tools for creating a dissemination plan. Slides from the webinar are available below:
- CDC Overview of the Campaign
- NHSA dissemination and partnership plan
- Boston Healthy Start dissemination and partnership plan
- Florida Association of Healthy Start Coalition’s dissemination and partnership plan
To create your organization’s dissemination and partnership plan, the CDC Workgroup has provided the following templates: